In an IIM Bangalore Business & Development roundtable Zameen co-founder Gijs spoke about systems thinking and social enterprise. Read the IIMB review the article here.
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February 20, 2011 at 9:29 am
zameenorganic
Zameen defines their stakeholders as everybody who is associated with this value chain, and we want to use the integration of that community for a number of purposes. Firstly, for the redistribution of value: we believe that those who work hard must get the benefit. Presently, the people who sweat get only five rupees on a five hundred rupee retail product,
their labour and their work are being undervalued.
Secondly, we want to reward people for producing public goods. We believe that public goods can be traded and its suppliers can be
rewarded through market systems. For example, farmers do not only produce raw materials, but they also produce bio-diversity, they produce clean air, soil fertility for future generations and so on, they prevent migration to the cities and clogging up of the urban systems; but they are not being suitably rewarded. Through value chain communities this can change because they can find direct buyers for those public goods.
Thirdly, there is a spiritual challenge in connecting to a larger whole. It should be possible to translate the spiritual sense of increased belonging to a spiritual bottom line, if you will. Then we have four P’s: People, Planet, Profit, and Purpose.